About us

About Our Company

Focused on wealth creation and preservation, asset management and insurance.

The Lonfin Group is a financial advisory business, established in approximately 15 years ago by the CEO, Lavine Kowlas. Lonfin Wealth Managers has established itself as a trusted partner in guiding individuals, families, and businesses towards financial security and prosperity. With a commitment to excellence and a client-centric approach, Lonfin offers a wide range of services tailored to meet the unique needs and goals of each client. At the helm of Lonfin Wealth Managers is Lavine Kowlas, a seasoned professional with a wealth of experience in the financial industry.

As the Principal of the firm, Lavine brings a rare combination of expertise, strategic vision, and dedication to every aspect of the business. His leadership has been instrumental in shaping Lonfin into a respected institution known for its integrity, innovation, and commitment to client success.

The business is support by a team of highly qualified and seasoned financial professionals. In the financial advisory space, Lonfin operates as an accredited MO Franchise of the Sanlam Group. In addition to Lonfin being the largest acquisition by the Sanlam Group, it remains the largest franchise with the Sanlam Franchise model. As a result of Lonfin’s position with the Group, Lonfin is able to negotiate deals and proposal’s that are unique to it’s business model and the need of it’s stakeholders and partners.

Lonfin is also able to offer multiple solutions to it’s advisors depending on the target market and segment. The overall customer value proposition remains core to Lonfin’s purpose, i.e To positively change lives.

Our Approach

• To positively change the lives of our customers, advisors, partners, stakeholders and our community.

• We create positive change by empowering our people to educate and advise our customers on financial matters to create and protect wealth for now and for generations to come.

• For Lonfin to meet this challenging vision, we dedicate all our resources to building and growing our advisors and managers to meet the growing need of the diverse economically active population across South Africa.

• We do this by recruiting, training, developing and building the most talented advisor pool in SA. In so doing, we help our customers achieve the best guided financial outcomes that allows them to live with confidence.

Our Mission

• To positively change lives

Leadership Philosphy

Simon Sinek, “ You don’t need to be the CEO to make an impact, start with your team, lead by example and let the results speak for themselves.”

Lonfin Vision

•To positively change the lives of our customers, advisors, partners, stakeholders and our community.

•We create positive change by empowering our people to educate and advise our customers on financial matters to create and protect wealth for now and for generations to come.

•For Lonfin to meet this challenging vision, we dedicate all our resources to building and growing our advisors and managers to meet the growing need of the diverse economically active population across South Africa.

•We do this by recruiting, training, developing and building the most talented advisor pool in SA. In so doing, we help our customers achieve the best guided financial outcomes that allows them tolive with confidence.